STYLE GUIDE

Hello! Altitude Fall Retreat has been an anchor event for North Texas Chi Alpha for over a decade, and we are excited for this year’s retreat. The Planning Team wants to equip our local Directors with everything you need to promote this year’s retreat to your students. The information in this Style Guide is designed to make promo quick, easy, and aligned with NTX Chi Alpha’s vision for this year’s event. Please use these elements as outlined below for all your promotional needs! If you have any questions, please don’t hesitate to reach out to us!

ONLINE PRESENCE

LOGOS

COLORS

FONTS

PROMO GRAPHICS

Online Presence

Altitude Website

ALTITUDETEXAS.COM

Altitude Instagram

@ALTITUDETEXAS

HASHTAG

altitudetexas

Logos

PRIMARY LOGO

This is the main logo for this year’s retreat. This should be your go-to choice for most use cases. You may change the colors of the elements within the logo using the color palette below. Simply right click on the logo and choose “save image as" to download.

SECONDARY LOGO

If your design can’t accommodate a square-shaped logo, you can use this Secondary Logo. Please feel free to adjust the colors using the color palette below as needed. Simply right click on the logo and choose “save image as" to download.

Colors

The color palette represents urban road trip with bright, trendy colors. Please use these colors along with pure white as needed in your promotional designs!

LAVENDER BLUSH

#F8EDEE

RGB:
248, 237, 238

ORCHID

#D062C0

RGB:
208, 98, 192

BLAZING FLAME

#FA461E

RGB:
250, 70, 30

MIDNIGHT VIOLET

#262239

RGB:
38, 34, 57

TAUPE GREY

#5B4B49

RGB:
91, 75, 73

Fonts

HEADER FONT